As part of its expansion into new Victorian cities, major arts festival White Night made its debut in Geelong in October 2018.
With its origins in Paris, White Night lights up host cities with spectacular projections, installations, exhibitions and entertainment.
The inaugural event featured more than 50 displays, performances, film, dance and live music acts, spreading across several blocks in central Geelong.
More than 70,000 people were estimated to attend the debut White Night, with a diverse crowd enjoying the free, family-friendly artistic program.
The event poured millions into the local economy, with thousands of visitors from Melbourne and south-west Victoria staying in Geelong overnight.
White Night complements the increasingly popular home-grown Geelong After Dark event, which is held in May.